the mcdonald’s monopoly game is an example of which type of promotion

10, 2001, and largely disappeared from the public consciousness in the wake of the 9/11 attacks the following day.įirst launched in 1987, McDonald’s Monopoly is one of the fast-food chain’s longest-running and most successful marketing promotions, with customers flocking to stores to collect peel-off Monopoly pieces for the chance to win up to $1 million. “All I can tell you is I made the biggest mistake of my life,” Jacobson said during his trial, which started on Sept. Jerome Jacobsen is the real-life Hamburglar.Ī former police officer, Jacobsen was the mastermind of a sophisticated scheme to rig McDonald’s Monopoly, falsely claiming more than $24 million in cash and prizes through a vast network of conspirators that included cocaine traffickers, housewives, mobsters and Mormons.Ī detailed new account published in The Daily Beast by crime reporter Jeff Maysh, who spoke to a number of the people involved in the crime, has reignited interest in the scandal more than a decade after Jacobsen was released following a three-year prison sentence for fraud.

The mcdonald’s monopoly game is an example of which type of promotion